It is my belief that anything you watch, listen, read, or do, always provides value. It is because of this belief, I think I have learned the secrets to creating a value story. Specifically I have learned these skills from watching Southpark. That’s right, I'll be showing value from a rowdy and raunchy television show.
If you pay close attention or binge watch any season there is a common trend in each episode. Where at least 1 or 2 of the boys share a lesson they have learned through their adventures and mishaps. It is through these self-discoveries that we can learn how to ALWAYS create a value story especially when it comes to SEO.
Kenny – The Humble and Silent
When it comes to marketing, especially SEO there are times when waiting or ‘giving it more time’ are the best options. This is not out of laziness but out of a need that comes when work with an unknown (Google) or third-party (agencies) to achieve something. Sometimes it takes time for things to take hold. This shouldn’t surprise anyone in the SEO space or even those looking to do SEO on their site. It is a fairly well-known fact that SEO is a long-term strategy requiring time investment over a budget.
The other important thing we can learn from Kenny is his humbleness. This is important to keep in mind especially when boasting success because it can be an important strength when it comes to failure. Humbleness can create a safety net when things are progressing slower than expected or even if something needs to be re-done. If you consistent with our approach from the beginning humbleness can create a safety net when things are progressing slower than expected Even if something needs to be re-done or reviewed. If the humble element is present from the get go it can create the tone and patience needed to be successful in SEO.
Stan – The Hardworking and Positive
Stan is by far one of the most neutral characters when it comes to Southpark. This neutrality comes from his set ways and how he deals with situations. He tends to be very matter-of-fact and relies on what is planned or what has happened to get out of a bad situation. Similar to Stan are very few marketing fields that can rely almost entirely on the work they give to clients when it comes to marketing. This is where SEO has a very distinct and unique functionality. Most SEO companies provide a guarantee of ranking or at least showing positive movement. The one thing people buy the most from SEO’s is the guarantee of certain type/s of work. Things like info-graphics, link building, social outreach, content and much more are integral to any SEO campaign before it starts.
This guarantee of work is pertinent especially when creating client expectations. SEO can be a tricky beast especially to new or small businesses. Things like roadmaps or work guides can create the back bone for proper expectations and goals. This can ensure no-one feels blind-sided or neglected if progress isn’t reached. When things become chaotic and emotional a roadmap can help may the gray situation black and white showing what is needed and who was responsible to provide it.
Kyle – Always Learning and Adjusting
Regardless of what you do you will always make mistakes, this is simply a part of life. The real challenge is how you handle these mistakes. When it comes to Kyle he is the first to acknowledge any mistakes or misdeeds made and reflect on what he has learned. When it comes to services provided especially marketing this reflection and learning is just as critical. Unfortunately for SEO this could not be truer speculation is the name of the game when it comes to ranking on the search engines. There are the obvious things we know you need to have, things like authority, content, and usability. The real speculation is how much, this is where learning and always adjusting comes into play.
If you see a failure with one customer or ranking that doesn’t mean the end of the world. It simply means something needs to be adjusted or modified for the future. This could be doing link-removal, adding a blog, or even just letting things sit. It is this constant need for adjustment and learning that requires a professional when it comes to managing or growing your SEO. Something valuable today can become the bane of a company over night. So when things seem their darkest do like Kyle does and reflect on what has happened and what you learned from it. Then simply move on and improve on future projects or endeavors.
Eric – Finding a Story No Matter What
Lastly we come to Cartman who is a personal favorite from Southpark. His almost unnatural ability to work his way out of any situation is something to be desired. He is by far the most brilliant when it comes to finding some sort of positivity out of any given situation. This is a culmination of all of the tactics provided above with the solid conviction that what you have done is providing something positive no matter what. Marketing is the industry where this kind of belief is a requirement. Considering that we cannot measure every aspect or even the reach of what marketing provides it will eventually come down to showing what you can and holding steadfast faith that what you did is providing some value.
A perfect example of this can come from SEO and helping something rank. While showing up on the first page for a keyword doesn’t always yield immediate ROI it does provide branding. This by itself and be a huge driving force for any business. A true example of how branding can yield results regardless of price, product, or innovation is Apple. They have almost a cult following due to their consistent and unyielding branding and product awareness.
Learn From the Boys!
Hopefully you can walk away from this article with a better understanding of how to always find a value story. I used marketing and SEO but in reality these tactics can apply to almost any situation or business.
I have always had a fascination with search engines and how they work. SEO allows me to interact and impact search engines in a positive way.
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