The First Question is mean to help focus what you want to provide online. There is a good chance that there are a few people providing the same services you are offering. Because of this it becomes vital to understand and promote what sets you apart or makes you different from everyone else. This is your unique selling point (USP) and it truly should be one of a kind. In the world we live in today things like “best customer service” or “free quotes” have become so common place they are expectations. You may have to think outside of the box or even expand what you can or will provide service wise. 

This is vital when it comes to how you can promote yourself. This market identification is crucial in understanding those that would be interested in your product. As an example let’s say that I am looking to sell crafty shelves for your home or business. If you are targeting stay at home moms I would be able to target the craftiness and even maybe get some natural links if they like the product. On the other hand if I targeted fortune 500 companies I will likely come up short since interior design is not a core focus. Once you have found your customer segment. You can create different campaign strategies to reach them with content, product giveaways, niche information, and much more.

Another portion of your search engine strategy becomes how people interact with your site. Specifically as stated in the question “What do you want people to do on you site?” are you looking for leads, purchases, information, submissions, etc.? This becomes key in molding your site to get these crucial site interactions. If you were looking to have your site generate leads then you may want a submission form on the pages of your site. Furthermore you could look at giving something away with every submission. Things like e-books, videos, white pages, and other related information are great for such lead captures. Regardless of the intent it is crucial that you understand how you want traffic to interact with your site. With this you can help modify your site to capture that user’s attention in the way you want to. 

Once you understand what you have and don’t have at your disposal some sort of pace or timeframe can be set. As an example if you have a few people on staff that can write blogs then you might be able to accelerate your plans of expanding your website. Where the opposite is true if you are the only one working on your website. It is also good to think about how you could potentially expand your resources. For instance you could open your site up to guest blogging. This would allow others to provide you pertinent content for your site usually for a link or something to that effect. Other ways to expand this would be delegating site or content needs.

Initial stage of the web was to communicate or provide areas where information could be shared. This later expanded to commerce and entertainment channels. Where providing services or goods became a stable life style and job through onsite advertisement and sales. Out of this web we have sprouted new ways to share and interact with each other. This new found method socialization coupled with advances in technology has exploded the amount of content created and posted on the web. 

Now consider for a moment if we didn’t know what Facebook or YouTube was. How would this change our daily lives and society? I would go as far as to say we wouldn’t have seen such huge jumps in technology and other industries as we have in recent years. This is where the conception of a search engine begins. If we had an ocean full of knowledge and books do you think we would ever find what we were looking for? The simple answer is no, to expand I would also state that we wouldn’t consume nearly as much content as we do now either. This means that the general knowledge across humanity would not be as high consequently.

The conclusion is that Search Engines provide crucial functionality to the massive untamed web.

Social posting is similar to blogging in that you can broadcast and engage your community. To take this further with social you can begin to connect to your community, influencers, and ultimately customers. Social is also a great place to gain insight into what your customers want or need. You can also solicit feedback about your product or services. Testimonials or just feedback in general is crucial for securing and maintaining customers. In short if social isn’t part of your SEO look at starting to make sure you are connecting with your audience.

We have seen huge leaps in technology the past 20 years. A crucial part of this advancement is the development of cell phones and tablets. With cell phones and tablets becoming an integrated part of our daily lives comes the need to make content viewable on these devices. Because of this having a website with a responsive design has almost become a necessity to ensure good user experience on a desktop or mobile device. The best way to check if you site is mobile ready is to pull up your website on a mobile device. If your website doesn’t reformat to a better size automatically you may want to consider revising your website. 

To recap make sure that your SEO is functioning by today’s standards. If you begin to fall behind it is better to take the time to correct the ship while it’s moving rather than having it crash and sink. Recovery is a speculative and time consuming process with no immediate benefit. Make sure that your link building is being done with purpose. Stop making excuses and start being social this helps build a bridge between you and your customers. Lastly keep the increase in mobile traffic in mind it won’t be long before this source beats desktops.