The First Question is mean to help focus what you want to provide online. There is a good chance that there are a few people providing the same services you are offering. Because of this it becomes vital to understand and promote what sets you apart or makes you different from everyone else. This is your unique selling point (USP) and it truly should be one of a kind. In the world we live in today things like “best customer service” or “free quotes” have become so common place they are expectations. You may have to think outside of the box or even expand what you can or will provide service wise.
Who are we targeting?
This is vital when it comes to how you can promote yourself. This market identification is crucial in understanding those that would be interested in your product. As an example let’s say that I am looking to sell crafty shelves for your home or business. If you are targeting stay at home moms I would be able to target the craftiness and even maybe get some natural links if they like the product. On the other hand if I targeted fortune 500 companies I will likely come up short since interior design is not a core focus. Once you have found your customer segment. You can create different campaign strategies to reach them with content, product giveaways, niche information, and much more.
What do I want people to do on my site?
Another portion of your search engine strategy becomes how people interact with your site. Specifically as stated in the question “What do you want people to do on you site?” are you looking for leads, purchases, information, submissions, etc.? This becomes key in molding your site to get these crucial site interactions. If you were looking to have your site generate leads then you may want a submission form on the pages of your site. Furthermore you could look at giving something away with every submission. Things like e-books, videos, white pages, and other related information are great for such lead captures. Regardless of the intent it is crucial that you understand how you want traffic to interact with your site. With this you can help modify your site to capture that user’s attention in the way you want to.
What are my available resources?
Once you understand what you have and don’t have at your disposal some sort of pace or timeframe can be set. As an example if you have a few people on staff that can write blogs then you might be able to accelerate your plans of expanding your website. Where the opposite is true if you are the only one working on your website. It is also good to think about how you could potentially expand your resources. For instance you could open your site up to guest blogging. This would allow others to provide you pertinent content for your site usually for a link or something to that effect. Other ways to expand this would be delegating site or content needs.
Who are my competitors?
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Question: If a client (website "E") has keyword "A" and "B" on there site and link to website "B" and "D". Would our client give any juice or vote of authority to website "A"?
Answer: In short no, primarily because the content containing the keywords for website "A" is not being linked. therefore their is no direct correlation between site "E" and site "A". They would of course give some authority to "B" and "D" with more power being attributed to site "B" due to the context of the page.
Discussion: What would be the indirect correlation and effect given the situation above? Please provide your feedback in the comments below.
I have always had a fascination with search engines and how they work. SEO allows me to interact and impact search engines in a positive way.
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