3 Ways to Check if your SEO is Outdated

Questionable Link-Building

This is a highly debated topic in the SEO space with a ton of valid arguments on both sides. I can say with certainty that link-building is still needed and indeed does have an impact on SEO. However I will also say that with link-building the quality is needed more than ever. Simply ask yourself does this comment, post, blog, directory, link, make sense? If you are unsure or fairly certain that there is no reason other than just to get a link you may want to reevaluate the way you are doing link-building.

No Social Posting

Social posting is similar to blogging in that you can broadcast and engage your community. To take this further with social you can begin to connect to your community, influencers, and ultimately customers. Social is also a great place to gain insight into what your customers want or need. You can also solicit feedback about your product or services. Testimonials or just feedback in general is crucial for securing and maintaining customers. In short if social isn’t part of your SEO look at starting to make sure you are connecting with your audience.

Non-Responsive Design

We have seen huge leaps in technology the past 20 years. A crucial part of this advancement is the development of cell phones and tablets. With cell phones and tablets becoming an integrated part of our daily lives comes the need to make content viewable on these devices. Because of this having a website with a responsive design has almost become a necessity to ensure good user experience on a desktop or mobile device. The best way to check if you site is mobile ready is to pull up your website on a mobile device. If your website doesn’t reformat to a better size automatically you may want to consider revising your website. 

Blog Recap

To recap make sure that your SEO is functioning by today’s standards. If you begin to fall behind it is better to take the time to correct the ship while it’s moving rather than having it crash and sink. Recovery is a speculative and time consuming process with no immediate benefit. Make sure that your link building is being done with purpose. Stop making excuses and start being social this helps build a bridge between you and your customers. Lastly keep the increase in mobile traffic in mind it won’t be long before this source beats desktops. 

What do you feel is a good way to check if your SEO is up to date?